1. Get Your Own Site
Regardless of whether you like marketing on the internet or not; today’s real estate professional needs a great website. But not just any
website they need a website that is self managed so they can edit, change modify the information that will target the client’s they are seeking to find.
2. Make Keywords Your Primary Focus
Keywords rule the web and they are secret to success online you must place them at the forefront of all
your online marketing. Getting those top rankings in the search engines for lucrative search words will be
the “key” to your marketing success.
3. Let Quality Content Rule Your Website
Create quality content if you want clients to email you. It is not just getting found online it is getting potential visitors to email you. But of course, don’t forget SEO
and link building. But… if you create superior content that real estate customers want, web marketing will take care of itself. Build it right and they will come.
4. The Goal of a Website is to Build your Database of New Potential Clients
One of the most important factors of marketing, online and off, you must build your own lists of
interested prospects. Past, present and future customers should be on your lists, mainly because
these lists are the real engines which drive your business. The auto responder is the one true god of
Internet marketing.
June 3, 2011 at 10:43 am
In my last article series I talked in-depth about how to make passive income with your real estate website using Google AdSense, even if you have no listings. Those articles tell you how to prime your site to make your AdSense pay per click ads more likely to be clicked, making you more money. However, to make much money with Google AdSense you’ve got to have lots of traffic coming to your site. This is where most real estate websites drop the ball and fall flat with their earnings.
Most real estate professionals don’t invest the time and effort required to get their website high ranking in the normal search results of major search engines like Google. They want results and they want them quickly. Too quickly. When they don’t get them fast they get discouraged or pessimistic about the whole idea of having a real estate website or all online marketing.
In fact, it is possible to very quickly drive lots of visitors to your website without waiting for Google to bless your site with high ranking in normal, organic search results. What’s needed is (more…)
October 22, 2010 at 4:13 pm
These are the numbers we get for the following age ranges while keeping all the other variables we’re using the same:
Ages 18-25 – 9520 Total Prospects
Ages 26-35 – 14020 Total Prospects
Ages 36-45 – 8380 Total Prospects
Ages 46-55 – 4120 Total Prospects
Ages 56-64 – 1980 Total Prospects
Without Real Estate as in interest we get the following numbers: (more…)
October 7, 2010 at 1:54 am
Be Very Specific About Who Your Target Prospects Are – when you specify to Facebook the demographics and other details about your target prospects it really helps being highly specific in describing exactly who those prospects are.
Let’s say you’re a real estate broker in New York City looking to recruit established reps from other local brokerages. You start out with the following criteria for your ad: (more…)
October 6, 2010 at 1:49 am
Appeal To Ethnic Groups – Facebook allows you to isolate people who speak a specific language and have your ads delivered only to people who speak that language. Take a look on Wikipedia about how your farm area breaks down ethnically and then create ads and landing pages written in the top 4 or 5 non-english languages spoken. You don’t have to hire a translator to do this. Many free online services are available for doing this translation for you. Babel Fish gives you instant translations between dozens of languages. (more…)
October 4, 2010 at 1:45 am
Have Like Buttons Everywhere – Facebook’s ‘Like’ button allows people to indicate the things they like in the Facebook world, whether it be new articles, video clips on people’s walls or anything else. The ‘Like’ button is now being used extensively outside Facebook by search engines as a highly influential social bookmarking tool since Facebook is now the #2 most visited site in the world. The more popular a site is, the more it means to search engines when it’s users bookmark or ‘like’ your site.
Facebook uses the number of likes your website pages get as a way of gauging your prospects interest in your pages. If lots of people like your pages vs. your competitors Facebook will give your ad more impressions even if it means they get less per click than your competitors because your relatively high # of likes means people are more likely to click your ads, meaning more revenue for Facebook. (more…)
October 1, 2010 at 1:41 am
But with search engines like Google and Yahoo people are using them for looking for a specific thing, whatever that might be. Since the only thing Google knows about people is the geographic region they come from (and this isn’t relevant to many searches) the only thing Google can use to match up people with what they want is the keywords they specify in their searches. Consequently, search engines are laser focused on matching up people only with exactly the searches that best fit their keywords. With Google Adwords they allow you to specify the specific keywords and keyword strings that your pay per click ads will be found under. To determine what words people are using to search you can use Google Wordtracker to see how many searches have been done locally and internationally for specific keywords and keyword phrases. (more…)
September 30, 2010 at 1:35 am
So after a few days of having your ads displayed if your average Click Through Rate is above 0.1% then using the cost per impressions method will be cheaper than pay per click. If the Click Through Rate is less than 0.1% then the pay per click payment method will be cheaper. You’ll probably find in most cases your Click Through Rate (CTR) is usually below 0.1%, meaning the Pay Per Click method will be less expensive than paying per thousand impressions. But if you have a very small target audience based on strict parameters you specify when you create your ad you may find the opposite is true. Experiment and see which payment method works best for you while keeping the 0.1% Click Through Rate rule firmly in mind. (more…)
September 29, 2010 at 1:29 am
Use Ad Posting Automation Software – posting lots of ads is time consuming and tweaking all of them is very time consuming. So there is third party software available specifically designed for Facebook allowing you to post large numbers of nearly identical ads (eg. the ads only differ by your bid for each click).
The 0.1% Rule – there are two ways you can pay for ads on Facebook: (more…)
September 28, 2010 at 1:23 am
Facebook ads can be powerful ways of promoting your business, but things can very easily get out of hand. Sure, you can get your ad displayed to hundreds of thousands of people in a very short amount of time, but it may cost you a small fortune before you realize it and yield dismal results. So this article series is for helping you tweak your Facebook ad campaigns so you get a great return on investment for your advertising budget. (more…)
September 27, 2010 at 1:10 am
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