Driving Loads Of Traffic To Your Real Estate Website Now With Google AdWords

In my last article series I talked in-depth about how to make passive income with your real estate website using Google AdSense, even if you have no listings.  Those articles tell you how to prime your site to make your AdSense pay per click ads more likely to be clicked, making you more money.  However, to make much money with Google AdSense you’ve got to have lots of traffic coming to your site.  This is where most real estate websites drop the ball and fall flat with their earnings.

Most real estate professionals don’t invest the time and effort required to get their website high ranking in the normal search results of major search engines like Google.  They want results and they want them quickly.  Too quickly.  When they don’t get them fast they get discouraged or pessimistic about the whole idea of having a real estate website or all online marketing.

In fact, it is possible to very quickly drive lots of visitors to your website without waiting for Google to bless your site with high ranking in normal, organic search results.  What’s needed is

Advanced Facebook Ad Tactics Part 8

These are the numbers we get for the following age ranges while keeping all the other variables we’re using the same:

Ages 18-25 – 9520 Total Prospects
Ages 26-35 – 14020 Total Prospects
Ages 36-45 – 8380 Total Prospects
Ages 46-55 – 4120 Total Prospects
Ages 56-64 – 1980 Total Prospects

Without Real Estate as in interest we get the following numbers:

Advanced Facebook Ad Tactics Part 7

Be Very Specific About Who Your Target Prospects Are – when you specify to Facebook the demographics and other details about your target prospects it really helps being highly specific in describing exactly who those prospects are.

Let’s say you’re a real estate broker in New York City looking to recruit established reps from other local brokerages.  You start out with the following criteria for your ad:

Advanced Facebook Ad Tactics Part 6

Appeal To Ethnic Groups – Facebook allows you to isolate people who speak a specific language and have your ads delivered only to people who speak that language.  Take a look on Wikipedia about how your farm area breaks down ethnically and then create ads and landing pages written in the top 4 or 5 non-english languages spoken.  You don’t have to hire a translator to do this.  Many free online services are available for doing this translation for you.  Babel Fish gives you instant translations between dozens of languages.

Advanced Facebook Ad Tactics Part 5

Have Like Buttons Everywhere – Facebook’s ‘Like’ button allows people to indicate the things they like in the Facebook world, whether it be new articles, video clips on people’s walls or anything else.  The ‘Like’ button is now being used extensively outside Facebook by search engines as a highly influential social bookmarking tool since Facebook is now the #2 most visited site in the world.  The more popular a site is, the more it means to search engines when it’s users bookmark or ‘like’ your site.

Facebook uses the number of likes your website pages get as a way of gauging your prospects interest in your pages.  If lots of people like your pages vs. your competitors Facebook will give your ad more impressions even if it means they get less per click than your competitors because your relatively high # of likes means people are more likely to click your ads, meaning more revenue for Facebook.