Advanced Facebook Ad Tactics Part 6

Appeal To Ethnic Groups – Facebook allows you to isolate people who speak a specific language and have your ads delivered only to people who speak that language.  Take a look on Wikipedia about how your farm area breaks down ethnically and then create ads and landing pages written in the top 4 or 5 non-english languages spoken.  You don’t have to hire a translator to do this.  Many free online services are available for doing this translation for you.  Babel Fish gives you instant translations between dozens of languages.

Delete Unpopular Ads – if you find some of your ads are performing well below your average Click Through Rate for all your campaigns then tweak them.  If they still don’t perform near the average Click Through Rate then delete them.  The reason for doing this is a poor performing ad to Facebook is like people clicking an UnLike button (this button doesn’t actually exist).  The more Facebook finds your target prospects aren’t clicking your ads or clicking your Like buttons, the less the impressions you’ll get and the more it will cost per click or thousand impressions for your Facebook ads.  Remember that Facebook gives preference to popular ads that get clicked a lot relative to competitors for the same prospects and have lots of likes.  They do this even for less money per click than what your competitors are asking because Facebook makes more money with these popular ads.

Tweaking Landing Pages – what’s on your landing page is absolutely critical.  As mentioned, always ask for their email address and/or ask them to add you as a friend to Facebook.  If you find you’re not getting enough people signing up for your mailing list there are a few things you can do to improve this rate.  Always have lots of like buttons.  Make sure you state your privacy policy on your landing page, preferably right below the area where you request their contact info.  Your privacy policy can be as simple as “Your contact information will remain strictly confidential.  We will never provide your contact information to anyone else”.  If there are links to other pages on your site on your landing page then try removing them.  Your landing page has only one purpose: getting them to sign up for your mailing list.  You don’t want them browsing around your site and then leaving and forgetting to sign up for your mailing list.  When you grab their attention hold it and don’t let it waver until you’ve got their contact info.