Advanced Facebook Ad Tactics Part 8

These are the numbers we get for the following age ranges while keeping all the other variables we’re using the same:

Ages 18-25 – 9520 Total Prospects
Ages 26-35 – 14020 Total Prospects
Ages 36-45 – 8380 Total Prospects
Ages 46-55 – 4120 Total Prospects
Ages 56-64 – 1980 Total Prospects

Without Real Estate as in interest we get the following numbers:

Ages 18-25 – 1300 Total Prospects
Ages 26-35 – 2380 Total Prospects
Ages 36-45 – 1980 Total Prospects
Ages 46-55 – 1300 Total Prospects
Ages 56-64 – 780 Total Prospects

When we have a very restricted audience like this we can afford to offer more money per click to get our ads presented to them more often.  The reason is far more likely to get responses only from exactly the people we’re looking for, so that’s worth paying more for.

Screen Out Unlikely Prospects – you really only want to have your ads in front of the people most likely to buy the type of properties you’ve listed or in your farm area.  To get that you need to start eliminating people from seeing your ads who don’t really fit that description.  For instance, if you’re selling luxury homes it’s probably best to restrict the age range for such people to 40 or older.  It’s likely someone who can afford such a home has post-secondary education, so you should restrict your luxury property ads only to people with this education level.

You also might be able to isolate suitable affluent prospects by attracting people whose interests stated in their Facebook profile indicate their financial stature including “Business Owner”, “Executive”, “President”, or “CEO”.  Try thinking of interests and activities affluent people tend to indulge in such as “golf”, “boating”, “sailing”, and so on.

Use Pictures Of Notable People – pictures of famous people go over very well on Facebook because of the site’s overall social focus.  Perhaps use a picture of Donald Trump with the headline “Donald Buys New York Real Estate.  So should you!”  If you have fixer upper properties needing renovations get a picture of Mike Holmes and use the headline “Mike Holmes Makes Money Renovating … So Can You!”.

Consider Demographics When Choosing Picture – it’s a good idea to have a picture of your ad’s target audience.  If it’s retired empty nesters have a picture of a smiling, upbeat older couple.  If it’s first time buyers have a picture of a young couple holding an infant.  If it’s a luxury home have a picture of an executive type (perhaps with glasses) in a business suit.